Augmented Reality (AR) differs from Virtual Reality (VR) primarily in how it interacts with the real world. While VR immerses users in a completely virtual environment, isolating them from their physical surroundings, AR enhances the real-world experience by overlaying digital content—such as images, sounds, or information—onto the user’s view of their environment. This blending allows users to engage with both the physical and digital worlds simultaneously, creating a more interactive and informative experience.
AR is utilized in various fields to improve user engagement and functionality. In retail, for instance, customers can visualize how products will look in their homes through AR applications before making a purchase. In navigation, AR can provide real-time directions by displaying arrows and information directly onto the street view through smartphones or smart glasses. Additionally, in education, AR can bring textbooks to life by displaying 3D models and interactive elements that enhance learning experiences, making complex concepts more accessible and engaging for students.